Jorge van Balen holds a bachelor’s degree in Chemistry at the University of Simon Bolivar, Venezuela and a master’s degree in Food Science from the University of California. Jorge served as a scientific researcher for 15 years, developing a fruit and wine industry in tropical conditions. Jorge leads Xfinity Lab with over 35 years of experience in R&D, Technology and e-commerce fulfillment in nutraceutical industries and a devotion for personal health and wellness after competing at XX Olympic Games of Munich, Germany 1972.